{"id":4108,"date":"2015-07-10T11:42:46","date_gmt":"2015-07-10T16:42:46","guid":{"rendered":"http:\/\/hero-farm.com\/?p=4108"},"modified":"2015-07-10T11:50:25","modified_gmt":"2015-07-10T16:50:25","slug":"dead-raccoon-takes-over-social-media-gets-news-coverage","status":"publish","type":"post","link":"https:\/\/proto.theherofarm.com\/wp\/dead-raccoon-takes-over-social-media-gets-news-coverage\/","title":{"rendered":"Dead raccoon takes over social media, gets news coverage"},"content":{"rendered":"<p>The strangest things tend to go viral on social media, so it&#8217;s not too surprising when a dead raccoon is elevated to\u00a0<a href=\"https:\/\/www.google.com\/search?q=dead+raccoon&amp;oq=dead+raccoon&amp;aqs=chrome..69i57j0l5.2229j0j4&amp;sourceid=chrome&amp;es_sm=119&amp;ie=UTF-8#q=dead+raccoon&amp;safe=off&amp;tbm=nws\" target=\"_blank\">news\u00a0coverage<\/a>.<\/p>\n<p>On July 9th, a\u00a0dead raccoon lay on the sidewalk in Toronto for more than 12 hours before the city\u2019s animal services finally scooped it up to take it to a better place. Before being scooped up, a memorial shrine was erected around the poor guy, complete with photos, cards, candles, roses, a trending hashtag\u00a0<a href=\"https:\/\/twitter.com\/hashtag\/DeadRaccoonTO\" target=\"_blank\">#deadraccoonto<\/a>,\u00a0a Twitter account <strong><a class=\"twitter-hashtag pretty-link js-nav\" dir=\"ltr\" href=\"https:\/\/twitter.com\/DeadRaccoonTO\" target=\"_blank\" data-query-source=\"hashtag_click\">@DeadRaccoonTO<\/a><\/strong>\u00a0and photoshopped images.<\/p>\n<p>Whether an indication of slacktivism where people would rather passively make social media posts about a problem rather than address it or an example of citizens creatively finding a way to show displeasure with government, this ranks up there. Where, we don&#8217;t know.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">The sidewalk memorial is growing, <a href=\"https:\/\/twitter.com\/311Toronto\">@311Toronto<\/a>. H\/T <a href=\"https:\/\/twitter.com\/jasonwagar\">@jasonwagar<\/a>. <a href=\"https:\/\/twitter.com\/hashtag\/DeadRaccoonTO?src=hash\">#DeadRaccoonTO<\/a> <a href=\"http:\/\/t.co\/3vTUf9xB7b\">pic.twitter.com\/3vTUf9xB7b<\/a><\/p>\n<p>\u2014 Norm Kelly (@norm) <a href=\"https:\/\/twitter.com\/norm\/status\/619304359973789696\">July 10, 2015<\/a><\/p>\n<\/blockquote>\n<p>\n<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\n<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Candlelight vigil now being held for <a href=\"https:\/\/twitter.com\/hashtag\/DeadRaccoonTO?src=hash\">#DeadRaccoonTO<\/a>. Picture courtesy of <a href=\"https:\/\/twitter.com\/gavingraham\">@gavingraham<\/a>. <a href=\"http:\/\/t.co\/HrpApfbBfJ\">pic.twitter.com\/HrpApfbBfJ<\/a><\/p>\n<p>\u2014 Norm Kelly (@norm) <a href=\"https:\/\/twitter.com\/norm\/status\/619333339871219712\">July 10, 2015<\/a><\/p>\n<\/blockquote>\n<p>\n<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\n<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Someone has just dropped off a religious Jesus candle beside the raccoon. <a href=\"https:\/\/twitter.com\/hashtag\/DeadRaccoonTO?src=hash\">#DeadRaccoonTO<\/a> <a href=\"http:\/\/t.co\/fCD794YEV8\">pic.twitter.com\/fCD794YEV8<\/a><\/p>\n<p>\u2014 Kris Pangilinan (@KrisReports) <a href=\"https:\/\/twitter.com\/KrisReports\/status\/619340765450256384\">July 10, 2015<\/a><\/p>\n<\/blockquote>\n<p>\n<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\n<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Residents are being asked to keep their green bins open tonight in honour of <a href=\"https:\/\/twitter.com\/hashtag\/DeadRaccoonTO?src=hash\">#DeadRaccoonTO<\/a>.<\/p>\n<p>\u2014 Norm Kelly (@norm) <a href=\"https:\/\/twitter.com\/norm\/status\/619313179609419776\">July 10, 2015<\/a><\/p>\n<\/blockquote>\n<p>\n<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\n<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Leaving some messages for <a href=\"https:\/\/twitter.com\/hashtag\/DeadRaccoonTO?src=hash\">#DeadRaccoonTO<\/a> <a href=\"http:\/\/t.co\/xirnynU4qa\">pic.twitter.com\/xirnynU4qa<\/a><\/p>\n<p>\u2014 Kris Pangilinan (@KrisReports) <a href=\"https:\/\/twitter.com\/KrisReports\/status\/619339119718735872\">July 10, 2015<\/a><\/p>\n<\/blockquote>\n<p>\n<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\n<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">My condolences to the family of <a href=\"https:\/\/twitter.com\/hashtag\/DeadRaccoonTO?src=hash\">#DeadRaccoonTO<\/a>. <a href=\"http:\/\/t.co\/B4DitIKNYB\">pic.twitter.com\/B4DitIKNYB<\/a><\/p>\n<p>\u2014 Norm Kelly (@norm) <a href=\"https:\/\/twitter.com\/norm\/status\/619498859056771072\">July 10, 2015<\/a><\/p>\n<\/blockquote>\n<p>\n<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\n<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Now there&#8217;s trouble. <a href=\"https:\/\/twitter.com\/hashtag\/DeadRaccoonTO?src=hash\">#DeadRaccoonTO<\/a>&#8216;s city councillor is demanding answers&#8230; And day-old donuts. <a href=\"https:\/\/twitter.com\/hashtag\/TOpoli?src=hash\">#TOpoli<\/a> <a href=\"http:\/\/t.co\/dfFQZanG08\">pic.twitter.com\/dfFQZanG08<\/a><\/p>\n<p>\u2014 Stephen Lautens (@stephenlautens) <a href=\"https:\/\/twitter.com\/stephenlautens\/status\/619511346477015040\">July 10, 2015<\/a><\/p>\n<\/blockquote>\n<p>\n<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\n<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Brian Williams was there. <a href=\"https:\/\/twitter.com\/hashtag\/DeadRaccoonTO?src=hash\">#DeadRaccoonTO<\/a> <a href=\"http:\/\/t.co\/tQ0RkAWalS\">pic.twitter.com\/tQ0RkAWalS<\/a><\/p>\n<p>\u2014 Brent Mazur (@Brent_Mazur) <a href=\"https:\/\/twitter.com\/Brent_Mazur\/status\/619331900210085888\">July 10, 2015<\/a><\/p>\n<\/blockquote>\n<p>\n<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The strangest things tend to go viral on social media, so it&#8217;s not too surprising when a dead raccoon is elevated to\u00a0news\u00a0coverage. On July 9th, a\u00a0dead raccoon lay on the sidewalk in Toronto for more than 12 hours before the city\u2019s animal services finally scooped it up to take it to a better place. Before [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1529],"tags":[2200,1393,2202,2201],"class_list":["post-4108","post","type-post","status-publish","format-standard","hentry","category-trending","tag-raccoon","tag-social-media","tag-trending","tag-viral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dead raccoon takes over social media, gets news coverage<\/title>\n<meta name=\"description\" content=\"The strangest things tend to go viral on social media, so 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