{"id":3941,"date":"2015-04-27T17:41:05","date_gmt":"2015-04-27T22:41:05","guid":{"rendered":"http:\/\/hero-farm.com\/?p=3941"},"modified":"2015-04-27T17:49:18","modified_gmt":"2015-04-27T22:49:18","slug":"mass-demonstration-planned-over-beach-body-ready-ad","status":"publish","type":"post","link":"https:\/\/proto.theherofarm.com\/wp\/mass-demonstration-planned-over-beach-body-ready-ad\/","title":{"rendered":"Mass demonstration planned over &#8216;beach body ready&#8217; ad"},"content":{"rendered":"<p class=\"p1\">More than 40,000 people have <a href=\"https:\/\/www.change.org\/p\/proteinworld-arjun-seth-remove-are-you-beach-body-ready-advertisements\"><span class=\"s1\">signed a petition<\/span><\/a> calling for the removal of an ad in London that&#8217;s been deemed body shaming amid an online backlash.<\/p>\n<p>Protein World&#8217;s ad campaign, which features a woman in a bikini and various products in the company&#8217;s &#8220;weight loss collection,&#8221; asks the question: Are you beach body ready?<\/p>\n<p><a href=\"http:\/\/hero-farm.com\/wp-content\/uploads\/2015\/04\/Beach-Body-Protein-World.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3942\" src=\"http:\/\/hero-farm.com\/wp-content\/uploads\/2015\/04\/Beach-Body-Protein-World-300x169.jpg\" alt=\"Beach Body Protein World\" width=\"300\" height=\"169\" \/><\/a>It angered a lot of people \u2014 but the company isn&#8217;t backing down.<\/p>\n<p>The posters have been defaced dozens of times, inspired an &#8220;Every Body&#8217;s Ready&#8221; Facebook page, and seen the Advertising Standards Authority flooded with complaints.<\/p>\n<p>The online petition says that Protein World &#8220;is directly targeting individuals, aiming to make them feel physically inferior to the unrealistic body image of the bronzed model, in order to sell their product.&#8221;\u00a0<a href=\"http:\/\/mashable.com\/2015\/04\/27\/protein-world-beach-body-advert-london\/\" target=\"_blank\">Read more<\/a>.<br \/><a href=\"http:\/\/www.theguardian.com\/media\/2015\/apr\/27\/mass-demonstration-planned-over-beach-body-ready-tube-advert?CMP=share_btn_tw\" target=\"_blank\"><br \/>Mass demonstration planned over &#8216;beach body ready&#8217; tube advert<\/a><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p>I committed an act of civil disobedience last week and it felt glorious <a href=\"https:\/\/twitter.com\/VagendaMagazine\">@VagendaMagazine<\/a> <a href=\"https:\/\/twitter.com\/EverydaySexism\">@EverydaySexism<\/a> <a href=\"http:\/\/t.co\/4jl8vbnulU\">pic.twitter.com\/4jl8vbnulU<\/a><\/p>\n<p>\u2014 Miranda Fay (@mirandafay) <a href=\"https:\/\/twitter.com\/mirandafay\/status\/590813766197059584\">April 22, 2015<\/a><\/p>\n<\/blockquote>\n<p class=\"p1\">\n<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 40,000 people have signed a petition calling for the removal of an ad in London that&#8217;s been deemed body shaming amid an online backlash. Protein World&#8217;s ad campaign, which features a woman in a bikini and various products in the company&#8217;s &#8220;weight loss collection,&#8221; asks the question: Are you beach body ready? It [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1529],"tags":[2101,2103,2102],"class_list":["post-3941","post","type-post","status-publish","format-standard","hentry","category-trending","tag-beach-body-ready","tag-controversial-ad","tag-every-body-ready"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mass demonstration planned over &#039;beach body ready&#039; ad<\/title>\n<meta name=\"description\" content=\"More than 40,000 people have signed a petition calling for the removal of a &quot;Beach Body&quot; 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