{"id":2833,"date":"2014-07-03T22:23:57","date_gmt":"2014-07-03T22:23:57","guid":{"rendered":"http:\/\/hero-farm.com\/?p=2833"},"modified":"2014-08-28T17:53:54","modified_gmt":"2014-08-28T22:53:54","slug":"wendys-hooks-boyz-ii-men-bring-back-pretzel-burgers","status":"publish","type":"post","link":"https:\/\/proto.theherofarm.com\/wp\/wendys-hooks-boyz-ii-men-bring-back-pretzel-burgers\/","title":{"rendered":"Wendy&#8217;s Hooks Up with Boyz II Men\/Jon Secada For Pretzel Burgers"},"content":{"rendered":"<p><center><a href=\"http:\/\/hero-farm.com\/wp-content\/uploads\/2014\/07\/burger.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2834\" src=\"http:\/\/hero-farm.com\/wp-content\/uploads\/2014\/07\/burger.png\" alt=\"Wendy's Pretzel Burger returns\" width=\"439\" height=\"293\" \/><\/a><\/center>Via <a href=\"http:\/\/adage.com\/article\/news\/wendy-s-brings-back-pretzel-bun\/293924\/\" target=\"_blank\">Ad Age<\/a><\/p>\n<p>One of Wendy&#8217;s most popular items in more than a decade &#8212; the pretzel bun &#8212; is coming back, this time accompanied by hits of the late &#8217;80s and early &#8217;90s, with special appearances by R&amp;B group Boyz II Men and Jon Secada.<\/p>\n<p>The pretzel bun will be available nationally by July 4. TV ads will launch July 7 and will run for about six weeks. Last year, Wendy&#8217;s rolled out the pretzel-bunned cheeseburger and chicken sandwich at separate times &#8212; the cheeseburger in the summer and the chicken sandwich in the fall. This year, Wendy&#8217;s is rolling them out simultaneously.<\/p>\n<p>In 2013, the chain brought in Nick Lachey for the launch of the pretzel bacon cheeseburger. This time around, Wendy&#8217;s is hoping to capitalize on some 80s and early 90s nostalgia, said chief marketing officer Craig Bahner&#8230; Read <a href=\"http:\/\/adage.com\/article\/news\/wendy-s-brings-back-pretzel-bun\/293924\/\" target=\"_blank\">more<\/a> about the #PretzelLoveSongs campaign.<\/p>\n<p style=\"text-align: center;\"><object id=\"flashObj\" width=\"480\" height=\"270\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\" bgcolor=\"#FFFFFF\"><param name=\"flashVars\" value=\"videoId=3647305388001&amp;playerID=792865957001&amp;playerKey=AQ~~,AAAAABaD_Us~,27iukNn8neTiu2V3RNN9cU_M67_q36be&amp;domain=embed&amp;dynamicStreaming=true\" \/><param name=\"base\" value=\"http:\/\/admin.brightcove.com\" \/><param name=\"seamlesstabbing\" value=\"false\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"swLiveConnect\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&amp;isUI=1\" \/><param name=\"flashvars\" value=\"videoId=3647305388001&amp;playerID=792865957001&amp;playerKey=AQ~~,AAAAABaD_Us~,27iukNn8neTiu2V3RNN9cU_M67_q36be&amp;domain=embed&amp;dynamicStreaming=true\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"swliveconnect\" value=\"true\" \/><param name=\"pluginspage\" value=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Via Ad Age One of Wendy&#8217;s most popular items in more than a decade &#8212; the pretzel bun &#8212; is coming back, this time accompanied by hits of the late &#8217;80s and early &#8217;90s, with special appearances by R&amp;B group Boyz II Men and Jon Secada. The pretzel bun will be available nationally by July [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1529],"tags":[1545,1544,1540,1543,1541,1542],"class_list":["post-2833","post","type-post","status-publish","format-standard","hentry","category-trending","tag-nostalgia-advertising","tag-nostalgia-campaign","tag-wendys-pretzel-bun","tag-wendys-ad-campaign","tag-wendys-boyz-ii-men","tag-wendys-jon-secada"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wendy&#039;s Hooks 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